About Us

OUR MISSION

To provide innovative world-class tourism products to local tourists.

OUR VISION

Exploring the wild. Challenging you. Impacting communities, one adventure at a time.

OUR MOTTO:

#KEEPEXPLORING

OUR CORE VALUES

  1. SPIRIT OF ADVENTURE – We encourage you to challenge yourself by stepping into the unknown and trying something new.
  2. CULTURAL PRESERVATION – Our culture is our identity. We are proud of who we are and where we are coming from. It is our duty to pass on our culture from one generation to another.
  3. EXPLORATION OF HERITAGE – As with Culture, our Heritage is an important part of our past, it helps us make sense of our present and can help us inform our future.
  4. OUTDOOR EDUCATION – We believe that learning in the great outdoors encourages learners to step outside of their comfort zone and become more resilient.
  5. COMMUNITY PARTNERSHIPS – Partnerships are an integral part of our tourism vehicle. We provide both short and long-term opportunities for the local communities we partner with to deliver our products.
  6. TEAMWORK – The foundation of all our experiences. If you want to go fast, go alone. “If you want to go far go together” African Proverb
  7. ADVENTURE FOR CONSERVATION – We are drawn to wild places because of their beauty and biodiversity. It is our duty to support conservation efforts nationwide.

Our Founder

Mwaba Mwila is a Zambian youth leader, entrepreneur, and the Founding CEO of Mwaba Mwila Adventures, a platform dedicated to promoting tourism in Zambia by showcasing lesser-known destinations and heritage sites. With a background in Outdoor Education, he has been actively involved in community leadership and youth development since 2012.

Mwaba served as a member of the International Council of the Duke of Edinburgh’s International Award from 2014 to 2017, a role chaired by Prince Edward, The Earl of Wessex, and is a Gold Award holder. He was also recognized as a Global Youth Ambassador by A World at School, a U.S.-based NGO focused on education access. His tourism initiatives include organizing adventure activities like camping, hiking, and mountain biking, as well as community efforts such as crowdfunding for rural schools in Zambia. Mwaba is passionate about diversifying Zambia’s economy through sustainable tourism, particularly in rural areas like Mkushi. In 2023, he was honored with the Best Domestic Tourism Promoter award at the inaugural Tourism Excellence Awards.

In 2023, Mwaba was named a Dukutober Ambassador by the Zambian Cancer Society, supporting their breast cancer awareness campaign during October. As an ambassador, he contributes to the Dukutober Breast Health Initiative, promoting early detection and awareness of breast and cervical cancer through events like the “Duku Challenge,” encouraging solidarity with cancer survivors. Additionally, Mwaba hosts the Zambian Cancer Society’s annual Relay for Life Cancer Hike, an event aimed at raising awareness and funds for cancer support, further demonstrating his commitment to community advocacy and health initiatives in Zambia.